What are the Risks of Not Performing Role-Based Address Checks?
Failing to perform a role-based address check can lead to several issues, including:
High Bounce Rates: Emails sent to role-based addresses are more likely to bounce, affecting your overall deliverability. Spam Complaints: These addresses may mark your emails as spam, damaging your sender reputation. Lower Engagement: Role-based addresses are less likely to engage with your content, reducing the effectiveness of your campaigns.