Lead segmentation involves dividing your leads into distinct groups based on specific criteria such as demographics, behavior, or interests. Here are some ways to segment leads:
Demographic Information: Age, gender, location, job title, etc. Behavioral Data: Website activity, email engagement, purchase history, etc. Firmographic Data: Company size, industry, revenue, etc.
Segmenting leads allows for more personalized and targeted email campaigns, which can improve engagement and conversion rates.