Segmentation is key to effective email marketing. Here are some ways to segment purchasers:
Purchase History: Segment based on the type and frequency of purchases. Customer Value: Identify high-value purchasers who spend the most. Geographic Location: Tailor offers based on the purchaser’s location. Engagement Level: Segment by how often they open your emails or click on links.
Effective segmentation allows you to send more personalized and relevant emails, which can significantly improve your open rates and click-through rates.