How to Segment Your Audience for Effective Variations?
Segmentation is critical in email marketing. Here are a few ways to segment your audience:
- Demographic Information: Segment based on age, gender, location, etc. - Behavioral Data: Use data on past purchases, browsing history, and email engagement. - Preferences: Allow users to set their preferences and segment based on their choices. - Engagement Levels: Differentiate between highly engaged users and those who are less active.