How to Segment Your Audience for Gift Recommendations?
Segmentation is crucial for effective email marketing. By dividing your audience into specific groups, you can tailor your gift suggestions to match their preferences and behaviors. Consider the following segmentation criteria:
Demographics: Age, gender, and location can help you recommend appropriate gifts. Purchase History: Use past purchase data to suggest complementary or related products. Browsing Behavior: Track what products subscribers have viewed or added to their cart. Engagement Level: Tailor your offers to highly engaged subscribers versus those who are less active.