How to Segment Your Audience for Holiday Campaigns?
Segmentation is key to delivering relevant content. You can segment your audience based on: - Past Purchases: Target customers based on their previous buying behavior. - Engagement Levels: Differentiate between highly engaged subscribers and those who are less active. - Location: Customize offers based on geographic location. - Demographics: Tailor messages according to age, gender, or other demographic factors. - Purchase Frequency: Identify frequent buyers and occasional shoppers for targeted promotions.