How to Segment Your Email List Based on Product Interest?
Segmentation involves dividing your email list into smaller, more targeted groups based on specific criteria. Here are some ways to segment your list based on product interest:
Past Purchases: Group customers based on their previous purchases to send them related product recommendations. Browsing Behavior: Segment users who have shown interest in specific products or categories on your website. Email Engagement: Create segments based on how recipients interact with your emails, such as those who frequently click on certain types of products.