develop and test

What Metrics Should Be Tracked During Testing?

Open Rates: Measure the percentage of recipients who open your email. This metric helps gauge the effectiveness of your subject lines.
Click-Through Rates (CTR): Track the number of recipients who click on links within your email. This indicates how well your content and CTAs are performing.
Conversion Rates: Assess the percentage of recipients who take the desired action, such as making a purchase or filling out a form.
Bounce Rates: Monitor the percentage of emails that were not delivered. High bounce rates can indicate issues with your email list quality.
Unsubscribe Rates: Keep an eye on how many recipients opt-out of your emails. This can signal dissatisfaction with your content or frequency of emails.

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