How to Segment Your Email List for Better Personalization?
Segmentation is crucial for effective personalization. By dividing your email list into smaller, more targeted groups, you can send more relevant content. Here are some common ways to segment your list:
Demographics: Segment based on age, gender, location, etc. Behavior: Segment based on how subscribers interact with your website and emails. Purchase History: Segment based on past purchases and spending habits. Email Engagement: Segment based on how frequently subscribers engage with your emails. Customer Journey Stage: Segment based on where subscribers are in the customer journey (e.g., new subscribers, repeat customers).