retaining customers

How to Segment Your Email List for Better Retention?

Segmenting your email list allows you to tailor your messages to different customer groups based on factors such as purchase history, engagement level, and demographics. Common segmentation strategies include:
Behavioral Segmentation - targeting customers based on their actions, such as past purchases or email opens.
Demographic Segmentation - dividing your list by age, gender, income, etc.
Engagement-Based Segmentation - focusing on how often a customer interacts with your emails.

Frequently asked queries:

Why is Retaining Customers Important?
How to Segment Your Email List for Better Retention?
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