Testing interactivity in email marketing is crucial to ensure that all elements work as intended across various email clients and devices. Here are some steps to follow:
A/B Testing: Compare different versions of your email to see which interactive elements perform better. Device Testing: Ensure your interactive elements work well on both desktop and mobile devices. Client Testing: Test your emails on different email clients like Gmail, Outlook, and Yahoo. User Feedback: Collect feedback from a small segment of your audience before a full-scale launch.