How to Segment Your Email List for Loyalty Programs?
Segmentation is crucial for the success of email marketing in loyalty programs. Here are some ways to segment your email list:
1. Tier-Based Segments: Divide customers based on their loyalty program tier (e.g., Bronze, Silver, Gold). 2. Purchase Behavior: Segment customers by their purchasing frequency, average order value, or specific product categories. 3. Engagement Levels: Identify highly engaged members vs. those who are inactive and tailor your messages accordingly. 4. Demographics: Use demographic information such as age, gender, or location to send more relevant offers.