maintain good list hygiene

What Are the Key Steps in List Hygiene?

There are several key steps in maintaining good list hygiene:
Remove Invalid Emails: Use tools to identify and remove invalid email addresses from your list.
Eliminate Duplicates: Ensure that each email address appears only once in your list to avoid redundancy.
Segment Your List: Group subscribers based on their engagement levels to target them more effectively.
Use Double Opt-In: Implement a double opt-in process to confirm that new subscribers are genuinely interested in your content.
Monitor Bounce Rates: Keep an eye on hard and soft bounces to identify problematic addresses.

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