There are several key steps in maintaining good list hygiene:
Remove Invalid Emails: Use tools to identify and remove invalid email addresses from your list. Eliminate Duplicates: Ensure that each email address appears only once in your list to avoid redundancy. Segment Your List: Group subscribers based on their engagement levels to target them more effectively. Use Double Opt-In: Implement a double opt-in process to confirm that new subscribers are genuinely interested in your content. Monitor Bounce Rates: Keep an eye on hard and soft bounces to identify problematic addresses.