Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals is a proven method for ensuring clarity and focus:
- Specific: Clearly define what you want to achieve (e.g., increase open rates). - Measurable: Determine how you will measure success (e.g., a 15% increase). - Achievable: Ensure the goal is realistic (e.g., based on past performance). - Relevant: Align with your business objectives (e.g., boosting sales). - Time-bound: Set a deadline (e.g., within the next three months).