Setting up a low maintenance system involves several steps:
Choose the right tools: Select an email marketing platform that offers robust automation features. Create templates: Develop email templates that can be reused with minor tweaks. Segment your list: Use dynamic segmentation to automatically categorize subscribers based on behavior and preferences. Automate workflows: Set up automated workflows for common tasks like onboarding, re-engagement, and upselling. Monitor and optimize: Regularly review performance metrics to identify areas for improvement.