Instead of relying heavily on discounts, consider other strategies to engage and retain customers. Content marketing is a powerful tool; providing valuable content related to your products can help build a loyal customer base. For example, you can offer educational resources, how-to guides, or industry insights.
Personalization is another effective strategy. By tailoring your email campaigns to individual customer preferences and behaviors, you can create a more engaging and relevant experience without relying on discounts. Loyalty programs and exclusive offers can also help maintain customer interest and reward repeat purchases without undermining your brand value.