Setting up a multi-element test involves several steps:
Identify Goals: Determine what you aim to achieve with the test, such as higher open rates or increased conversions. Select Elements: Choose the elements you want to test based on your goals. Create Variations: Develop different versions of the email with variations in the selected elements. Segment Your Audience: Split your email list into smaller segments for testing purposes. Analyze Results: Measure the performance of each variation and identify the winning version.