To set up a photo or video contest in your email marketing campaign, follow these steps:
Define the Objective: Determine what you aim to achieve, whether it’s increasing engagement, collecting user-generated content, or boosting sales. Choose a Platform: Utilize platforms that specialize in hosting online contests, such as Woobox or Wishpond. Create Rules: Clearly outline the rules, including eligibility, submission guidelines, and judging criteria. Design the Contest: Craft an attractive email template that explains the contest, includes a call-to-action, and provides a link to the submission page. Promote: Use your email list to promote the contest widely, and consider leveraging social media for additional exposure. Monitor and Engage: Regularly monitor submissions and engage with participants by acknowledging their entries and encouraging votes.