Interpreting email activity data involves: - Identifying Trends: Look for patterns in open rates, CTR, and other metrics over time to understand what works and what doesn’t. - Segmenting Data: Analyze metrics by different segments to tailor your strategy to specific audience groups. - Setting Benchmarks: Compare your performance against industry standards to gauge your success. - Adjusting Strategies: Use insights gained from your data to tweak subject lines, content, and sending times for better results.