1. Identify Your Goal: What are you trying to improve? Open rates, click-through rates, or conversions? 2. Create Variations: Develop two versions of your email. Version A is the control, and Version B is the variation. 3. Segment Your Audience: Split your audience into two equal and random groups. 4. Send Emails: Dispatch the emails to their respective segments. 5. Analyze Results: Use your email marketing platform’s analytics to compare the performance of both versions.