Setting up multiple test groups involves several steps:
Identify Your Segments: Determine the criteria for segmenting your email list. This could be based on demographics, purchase history, engagement levels, etc. Create Variations: Develop different versions of your email (e.g., different subject lines, images, or CTAs). Random Assignment: Randomly assign subscribers to different test groups to ensure unbiased results. Monitor and Analyze: Track the performance of each group and analyze the data to determine which variation works best.