How to Measure the Success of Your Retention Emails?
To gauge the effectiveness of your retention emails, monitor the following metrics:
Open Rate: The percentage of recipients who open your email. A higher open rate indicates that your subject lines and sender name are compelling. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. This shows how engaging and relevant your content is. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase or signing up for a webinar. Unsubscribe Rate: The percentage of recipients who opt-out of your email list. A high unsubscribe rate may indicate that your content is not meeting subscribers' expectations. Customer Lifetime Value (CLV): The total revenue generated by a customer over their entire relationship with your brand. An increase in CLV suggests successful retention efforts.