Tracking and analyzing email performance can be simplified by focusing on key metrics:
Open Rate: Measures the percentage of recipients who open your email. Click-Through Rate (CTR): Indicates the percentage of recipients who clicked on a link within the email. Conversion Rate: Tracks the percentage of recipients who completed a desired action, like making a purchase. Bounce Rate: Monitors the number of emails that couldn’t be delivered. Unsubscribe Rate: Measures how many recipients opted out of your email list.