What Are the Best Practices for Keeping Data Fresh?
Regular Audits: Conduct periodic audits to identify and correct inaccurate or outdated information. Double Opt-In: Implement a double opt-in process to ensure that email addresses are valid and subscribers are genuinely interested. Preference Centers: Allow subscribers to update their preferences and information through a self-service portal. Automated Tools: Use automated tools to clean and update your email lists regularly. Engagement Monitoring: Track engagement metrics and remove or re-engage inactive subscribers.