How to Structure Your Email for Optimal Reading Order?
To ensure a logical reading order, consider the following elements:
Header: Start with a compelling subject line and a preheader that summarizes the email content. Introduction: Begin with a warm greeting and an introduction that sets the context. Body: Organize the main content in a way that flows naturally. Use headings, subheadings, and bullet points to break up text. Call-to-Action (CTA): Position your CTA strategically to guide the reader towards the desired action. Footer: Include additional information, social media links, and an unsubscribe option.