data.table

How to Track Campaign Performance?

Tracking campaign performance is essential to understand the effectiveness of your email marketing efforts. With data.table, you can quickly calculate metrics such as open rates, click-through rates, and conversion rates. For instance:
campaign_data <- data.table(
email = c("user1@example.com", "user2@example.com"),
opened = c(TRUE, FALSE),
clicked = c(TRUE, FALSE)
)
open_rate <- campaign_data[, .(open_rate = mean(opened))]
click_rate <- campaign_data[, .(click_rate = mean(clicked))]
This code calculates the open rate and click rate for the campaign.

Frequently asked queries:

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How to Track Campaign Performance?
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