To track CTR, you need to set up and monitor your email campaigns using an email marketing platform. These platforms typically offer built-in analytics tools that automatically calculate and display CTR alongside other key metrics. Here are the steps to track CTR:
1. Set Up Tracking: Ensure your email marketing platform is set up to track clicks. This usually involves enabling link tracking options. 2. Monitor Analytics: After sending out your campaign, go to the analytics section of your platform to view the CTR. 3. Analyze Data: Look at the CTR in conjunction with other metrics like open rates and conversion rates to get a full picture of campaign performance.