What are the Best Practices to Mitigate Technological Disparities?
- Responsive Design: Ensure your emails are mobile-friendly and adapt to different screen sizes. - Testing: Use tools to test your emails across various clients and devices. - Optimized Content: Use lightweight images and provide a plain-text version. - Accessibility: Make your emails accessible to all users, including those with disabilities. - Analytics: Use a combination of metrics to get a clearer picture of your campaign’s performance.