How to track the effectiveness of Google Ads in Email Marketing?
Tracking the effectiveness of Google Ads in your email marketing strategy is crucial. Here are some methods:
UTM Parameters: Add UTM parameters to your Google Ads links to track how users interact with your site after clicking on an ad. Google Analytics: Use Google Analytics to monitor the performance of your ads and gather insights on user behavior. Conversion Tracking: Implement conversion tracking to measure the actions users take after clicking on your ads, such as signing up for your email list.