How to Track the Performance of Integrated Campaigns?
Tracking the performance of integrated campaigns is crucial for understanding the impact of social media on your email marketing efforts. Use UTM parameters in your email links to track traffic from emails to your website via Google Analytics. Additionally, most email marketing platforms offer built-in analytics that can help you monitor open rates, click-through rates, and social shares. Similarly, social media analytics can provide insights into how well your posts and ads are performing in driving email subscriptions.