Tracking the performance of public URLs is essential for refining your email marketing strategy. Here are some methods:
UTM Parameters: Add UTM parameters to URLs to track the source, medium, and campaign in Google Analytics. Email Marketing Software: Use email marketing platforms like Mailchimp or Constant Contact, which offer built-in analytics to track URL performance. A/B Testing: Conduct A/B tests to compare different versions of URLs and determine which one performs better.