public urls

Why are Public URLs Important?

Public URLs play a pivotal role in an email marketing strategy. They allow marketers to:
Track Engagement: By monitoring click-through rates (CTR), marketers can gauge the effectiveness of their email content and design.
Drive Traffic: Public URLs help in directing email recipients to specific web pages, increasing website traffic and potential conversions.
Measure ROI: Understanding which links are most clicked helps in assessing the return on investment of email campaigns.

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