Tracking traffic sources is essential for optimizing your email marketing campaigns. Here are some tools and methods you can use:
Google Analytics: A powerful tool that provides detailed insights into your traffic sources. UTM Parameters: Customizable snippets you can add to your URLs to track specific campaigns. Email Service Providers (ESPs): Many ESPs offer built-in analytics to track the performance of your email campaigns. CRM Systems: Customer Relationship Management systems often include features to track and analyze traffic sources.