To maximize the benefits of an ESP, follow these best practices:
Build a Quality List: Focus on growing a list of engaged subscribers rather than a large list of uninterested contacts. Segmentation: Use segmentation to send personalized emails that resonate with different audience groups. Automation: Set up automated workflows for welcome emails, cart abandonment, and re-engagement campaigns. Testing: Regularly perform A/B tests to optimize subject lines, content, and send times. Analyze and Improve: Use the analytics provided by the ESP to continuously improve your campaigns.