To use baiting effectively, consider the following:
Be Honest: Ensure that the content of your email lives up to any promises made in the subject line or preheader. Know Your Audience: Understand what your audience values and tailor your bait to meet those interests. Test and Optimize: Use A/B testing to determine which baiting strategies work best for your audience. Follow Up: If you promise something in the email, make sure to follow up with the appropriate actions or content.