What Are Some Best Practices for Using Keywords in Emails?
To maximize keyword performance in your emails, consider the following best practices:
Relevance: Ensure that your keywords are relevant to the content and the audience. Irrelevant keywords can lead to higher bounce rates. Placement: Use keywords strategically in subject lines and headers to capture attention. Density: Avoid keyword stuffing. Maintain a natural flow to your content to prevent emails from being flagged as spam. Personalization: Incorporate personalized keywords that cater to the recipient's preferences and past interactions.