Once you have collected behavior tracking data, you can use it to:
Segment Your Audience: Group recipients based on their behavior to send more targeted and relevant emails. Optimize Content: Adjust your email content to better match the interests and preferences of your audience. Improve Timing: Analyze when recipients are most likely to engage with your emails and schedule your campaigns accordingly. Test and Refine: Conduct A/B tests to determine what elements of your emails are most effective and refine your strategy based on the results.