Clickability is crucial for several reasons. Firstly, it directly impacts your Click-Through Rate (CTR), which is a significant metric used to measure the success of your email campaigns. Higher click-through rates generally indicate more effective emails. Secondly, clickable elements can guide recipients towards taking desired actions, such as making a purchase, signing up for a webinar, or downloading a resource. Finally, high clickability can improve overall user experience, making your emails more engaging and valuable.