How to Use Behavioral Attributes for Segmentation?
Behavioral segmentation involves dividing your email list into smaller groups based on specific actions or behaviors. This allows you to send more targeted and relevant content to each segment. For example:
Engaged Subscribers: Those who frequently open and click your emails can receive more exclusive offers and content. Inactive Subscribers: Those who haven't interacted with your emails in a while may need re-engagement campaigns. Purchasers: Subscribers who have made purchases can be targeted with upselling or cross-selling campaigns.