Tracking behavioral attributes involves using various tools and techniques to monitor how subscribers interact with your emails. Some common methods include:
Open Rates: Measuring how many recipients open your emails. Click-Through Rates (CTR): Tracking how many recipients click on the links within your emails. Conversion Rates: Monitoring how many recipients take a desired action, such as making a purchase or signing up for a webinar. Bounce Rates: Keeping track of how many emails are undeliverable. Unsubscribes: Observing how many recipients opt out of your email list.