How to Use Behavioral Insights in Email Marketing?
Once you have collected behavioral data, you can use it in various ways:
Segmentation: Divide your email list into smaller segments based on behavior, such as frequent buyers, recent visitors, or inactive subscribers. Personalization: Customize email content to match subscriber preferences, such as recommending products based on past purchases. Automation: Set up automated email campaigns that trigger based on specific actions, like abandoned cart reminders or re-engagement campaigns.