Here are some steps to effectively use BuzzSumo in your email marketing efforts:
Identify Popular Topics: Use BuzzSumo to search for keywords relevant to your industry and find the most shared content. This helps you understand what topics are currently trending. Analyze Content Performance: Look at the engagement metrics of the top-performing content to gauge what resonates with your audience. Find Influencers: Use BuzzSumo’s influencer search feature to identify key influencers in your niche. Reach out to them for potential collaborations. Monitor Competitors: Track the content performance of your competitors to identify gaps and opportunities for your own email marketing strategy.