How to Use Client Reviews to Improve Email Open and Click-Through Rates?
Client reviews can significantly improve your email open rates and click-through rates (CTR) when used strategically:
Subject Lines: Mention client reviews or ratings in your subject lines to pique interest. Preview Text: Utilize the preview text to hint at the positive reviews included in the email. Strategic Placement: Place reviews near your CTAs to encourage clicks and conversions. Follow-Up Emails: Send follow-up emails featuring client reviews to re-engage those who didn't convert initially.