Syncing your CRM with your email marketing platform is crucial for several reasons:
Personalization: It allows you to personalize your emails based on detailed customer information stored in your CRM. Automation: Enables automated workflows that trigger emails based on customer actions or statuses. Data Accuracy: Ensures that your customer data is consistent across platforms, minimizing errors and redundancies. Segmentation: Helps you create more precise audience segments for targeted marketing campaigns. Analytics: Provides comprehensive insights by combining CRM and email marketing data for better decision-making.