Here are some practical tips for using color effectively in your email design:
Background and Text Contrast: Ensure there is a high contrast between the background and text to enhance readability. Dark text on a light background is generally easier to read. Highlighting CTAs: Use bold and contrasting colors for your CTAs to make them stand out. For example, a red or orange button on a white background can draw immediate attention. Color Hierarchy: Establish a color hierarchy to guide the reader’s eye through the email. Use primary colors for important elements and secondary colors for less critical information. White Space: Don’t overcrowd your email with too many colors. Use white space strategically to allow your content and colors to breathe.