What are the Challenges of Browser Caching in Email Marketing?
While there are many advantages, there are also challenges associated with browser caching:
Stale Content: Cached content may become outdated. For instance, if you update an image or a promotional banner, the recipient may still see the old version. Limited Control: Marketers have limited control over how and when browsers cache email content. Different email clients handle caching differently. Tracking Issues: Cached images may affect your ability to track open rates and other analytics accurately.