Personalization can drastically improve your email open and click-through rates. Here are ways to use data for personalization:
Dynamic Content: Show different content to different segments of your email list. Personalized Subject Lines: Include the recipientâs name or relevant details to grab attention. Product Recommendations: Use past purchase data to recommend similar or complementary products. Triggered Emails: Automated emails based on specific actions like cart abandonment or sign-up anniversaries.