How to Measure the Success of Data-Driven Email Campaigns?
Measuring success is essential to understand the effectiveness of your email marketing efforts. Key metrics include:
Open Rate: Percentage of recipients who open your email. Click-Through Rate (CTR): Percentage of recipients who click on links within your email. Conversion Rate: Percentage of recipients who complete a desired action, like making a purchase. Bounce Rate: Percentage of emails that could not be delivered to the recipientâs inbox. Unsubscribe Rate: Percentage of recipients who opt-out of your email list.