Once collected, demographic data can be utilized in various ways:
Segmentation: Divide your email list into segments based on demographic attributes to send more targeted emails. Personalization: Customize the content of your emails to match the preferences and needs of different demographic groups. A/B Testing: Test different versions of your emails on various demographic segments to see what resonates best. Behavioral Triggers: Use demographic data to set up automated emails that trigger based on specific actions taken by users.