How Can You Measure the Effectiveness of Your Targeting?
To measure the effectiveness of your targeting efforts, track the following key metrics:
Open Rates: The percentage of recipients who open your email. Click-Through Rates (CTR): The percentage of recipients who click on a link within your email. Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form. Unsubscribe Rates: The percentage of recipients who opt out of your email list. Engagement Metrics: Metrics such as time spent reading the email, and interaction with embedded content like videos or surveys.