targeting accuracy

How Can You Measure the Effectiveness of Your Targeting?

To measure the effectiveness of your targeting efforts, track the following key metrics:
Open Rates: The percentage of recipients who open your email.
Click-Through Rates (CTR): The percentage of recipients who click on a link within your email.
Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form.
Unsubscribe Rates: The percentage of recipients who opt out of your email list.
Engagement Metrics: Metrics such as time spent reading the email, and interaction with embedded content like videos or surveys.

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